Pricing Tactics

Workshop : Group 3 (Pricing Tactics) From the presentation, Group 3 presented almost Major Group. It was very interesting since Major Group employment variant set strategies in dissimilar product types and for different types of customers. Group 3 more focuse on motion fancy business of Major Group which comprised of Major Cineplex, EGV Cinemas, Paragon Cineplex and Esplanade Cineplex. They employ product-mix, product-line and discriminatory pricings for their customers. By adapting different pricing strategies, they engender fall both successful and unsuccessful outcomes. The key learning pennant from this presentation was how to implement pricing strategies success completey. It is very true that we get hold of to do the research, understand what the customers want, applying STP, apply 3Cs model especially what the competitors atomic number 18 doing in the industry and we need to have a specialised vision in order for our pricing strategy to be successful. For my case example, I would comparable to deal out about hotel industry. I select The Landmark Bangkok Hotel as an example. Landmark has been undetermined in Bangkok over 20 years. During the world fiscal crisis and political instability in Thailand, numerous hotels are abject from less tourists and business travelers. However, Landmark is non greatly impacted. Their moving in rates are unflurried non that low.

Not only if because of their great location on Sukhumvit road and the sky hire station is only a few steps away(predicate) but also their prices are not very racy if compare with other hotels i n the identical area or same category. P! ricing Methods Perceived-value pricing for the customers. They would like to have their customers embrace that their room rates and services are worth the notes the customers spend. From many customers perceptions, Landmark Hotel is considered an old hotel. However, Landmark has yet renovated their hotel rooms, pass away rooms, restaurant outlets and many facilities to attract the customers. Their selling point is 5 star...If you want to get a full essay, order it on our website: BestEssayCheap.com

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