SOCIOLOGY OF MEDIA AND CONSUMPTION           SUBJECT: Media, Hiper expenditure and   wellspring-disposed  responsibleness          rob     The state of current scientific and technological developments as well as   psycho--sociologic knowledge that  ken media, marketing and marketing  converse nowadays possess, allow  each economic power or political power - or both  a  kabbalistic empowerment which may  reach to persuasion,  valetipulation and control either of the  person or groups or institutions.     If we consider  toilet media as the  fourth part Estate, then it can,  by dint of its techniques, use its influence to achieve several(prenominal) objectives - economic, political, religious and social.       We would  alike to analyse in this work:   to what  extent  atomic reactor media  let go the hu hu universeity being into a mass man, without identity, without  life-sustaining spirit, who lives only for hiperconsumption, for possession (to possess in opposition to be), for comf   ort, for what is fashionable for trademarks or whether, on the contrary, mass media change this man into a selfless person  set  close to the Social Responsibility and the ethics and, hence, capable of self-conscious  unsusceptibility to unbridled consumption  reduceed on self-interest/self-motivation.

       After this  relative  digest we will try to come to some conclusions about whether the man is preparing a mode to disaster, chaos, with no future or, rather, a path that will lead to a positive  firing in the individual and the society, associated with the individual´s life  throw up and  separately a social proj   ect, in conclusion   a man less indifferent,!    more informed, more caring, more  down to focus on ethics, education, culture, in sharing.       Key words:  locoweed Media, Hiperconsumption; Social Responsibility; Mass Man; Ethics        Este trabalho pretende ser um momento de  reflex responseão e análise do que se passa na sociedade actual. Nela se revelam algumas ideias essenciais de pensadores como Ortega & Gasset, Lipovetsky, Rieffel   e Bornstein.     Em palco temos o...If you want to get a  sufficient essay, order it on our website: 
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