No Kidding. We Are Important Too

WHEN MANUFACTURERS TURN RETAILERS -AN INDIAN RETAIL ODYSSEY. By Mr. Shankar Sahay (Professor, Amity exercise of Fashion Technology, Amity University, NOIDA.) In the late Nineties, when the modern consider formats in India had just commenced their journey and were drawing plans to spread crosswise the country, a take Department Store Chain entered into a conflict with a leading garment manufacturing company of the country. The gaiter was about the profit percent being doled out by the latter to the former. The issue was that while the other retailers were being connect a profit percent of 30% handle each(prenominal) the direct retailers of the leading Indian RMG brands, the department store flock chain demanded a higher return as they were having some(prenominal) more than than sq. feet area under their command. The battle of wits go on for more than a year during which period the RMG manufacturers 7 brands supplies to the retailers were discontinued and hen ce the retailer operated without these national brands of the leading RMG manufacturer of the country. After this a compromise formula was worked mingled with the 2 and the business started as usual. However, the RMG manufacturer had learnt his lesson and took up the policy finis to enter the arena of direct sell by submission their own chain of stores-either company owned or franchised.

Indian Retail follows the US Retail bms This case became the communication of the town as it marked a new trend in the evolving Indian Retail Industry. Hence, 2 new plans, neer witnessed earlier marked their first appearance on the sensible h orizon of Indian Retail. The first was the g! rowing power of Indian Retailers as compared to the Indian Manufacturers. Although this concept was new to our country, it had its seeds in the western countries like regular army where a Wal Mart had long past become more powerful than a Procter & Gamble or a Unilever. In our country however the delay in the onslaught of this concept took place due to the late arrival of modern retailing and chain...If you want to get a plenteous essay, order it on our website: BestEssayCheap.com

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