Pfizer Marketing Strategies

Pfizer Inc., discovers, develops, manufacturers, and markets tierceing prescription medicine for humans and animals and m some(prenominal) of the beings best-k todayn consumer brands. Their innovative, value-added products modify the caliber of life of people around the introduction and help them enjoy longer, healthier, and much productive lives. The company has lead business segments: health c ar, animal health and consumer health care. The hook three worldwide pharmaceutical companies in gross sales are from GlaxoSmithKline, Pfizer and Merck respectively. In 2001, Pfizer annexd its market share and became the sales leader. They make believe continued to lead the industry since. The main reason for their inexpressible growth is that their pharmaceutical products are able to improve the fibre of life of their customers. Those products are Aricept, Celebux, Diflucan, Lipitor, Neurontin, Norvasc, Viagra, Zithromax, Zoloft and Zyrtec. Research and developmen t is springy to the achievement of any pharmaceutical company. Pfizer spent 7.1 billion on look into and development in 2003; this is the only pharmaceutical company that is confident of investing this much. Their future, as one company, with a exclusive answer and mission, is sharply defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. Innovation is critical to amend health and sustaining Pfizers growth and profitability. They are deeply committed to clash the needs of their customers, and we constantly focus on customer satisfaction. Pfizer is now implementing a strategy to drive performance within the global business, expression on the business model and management ethic that they employ in the United States. The most important anteriority is to improve sales performance through the launch of current pharmaceutical products, encourage doctors to continue to prescribe existing products, and move to increase consumption and enlarge the over-t! he-counter market. Pfizer is a crocked and current brand, If you want to get a full essay, tack it on our website: BestEssayCheap.com

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